Visibility Drives Greener Supply Chains
— But Adoption Still Lags Behind
Based on in-depth survey data from industry leaders across multiple sectors, this report reveals how companies are adopting real-time tracking, overcoming integration challenges, and prioritizing sustainability to build more resilient, efficient, and
Since 2022, Tive has been providing valuable insight into the state of visibility across the global supply chain—offering a holistic overview into the areas of visibility that are important to customers, which technologies are available, and how these products help industry leaders have fully transparent and visible supply chains.
This annual State of Visibility market survey highlights what matters most to supply chain executives at various stages of their digital transformation journey. By gathering first- party feedback about the impact of visibility — and its evolution as a pillar of logistics technology — Tive provides a clear overview of how businesses are achieving greater transparency and control over their supply chains.
The 2025 State of Visibility report builds on the most noteworthy insights from previous editions. It uncovers shifts in customer expectations, including a growing demand for transparency and increased adoption of visibility technologies. The report also highlights key challenges, such as rising costs, the complexity of technology integration, and gaps in expertise—all of which can be fixed with strategic investments and strong industry partnerships.
Sustainability remains a key priority for customers, with heightened interest in tracking and improving the environmental impact of global shipping. Key focus areas include route optimization, adoption of circular economy best practices, and precise carbon emission tracking—all aimed at creating more efficient and eco-friendly supply chains.
The findings also highlight how customer expectations for real-time tracking and operational agility have evolved into standardized procedures and requirements, shaping the new norm for supply chain management.
These invaluable insights underscore the growing importance of digital transformation among supply chain executives—highlighting a deeper recognition of visibility as a critical factor in building resilient, future-ready supply chains that are better equipped to navigate modern challenges such as geopolitical and trade tensions.
The study employed a structured questionnaire designed to address the most pressing concerns of today’s supply chain executives. It explored key topics such as technology adoption, industry challenges, critical performance metrics, visibility benchmarks, sustainability goals, and existing barriers. By gathering both quantitative and qualitative insights, the methodology provided a comprehensive view of the factors shaping modern supply chain strategies.
This survey engaged both existing and new respondents from a wide spectrum of businesses, industries, company sizes, and job levels. This broad participation ensured a well-rounded perspective—and captured insights from various sectors and professional roles.
