Semex, a world leader in bovine genetics founded in 1974, ships frozen bull semen and frozen bovine embryos to more than 100 countries. Each shipment is highly sensitive, time-critical, and worth hundreds of thousands of dollars.
HIGH-VALUE GOODS Semex , a world leader in bovine genet ics founded in 1974, ships frozen bull semen and frozen bovine embryos to more than 100 countries. Each shipment is highly sensitive, time-critical, and worth hundreds of thousands of dollars. Yet before Tive, Semex was unable to track shipments in real time. Products used : Tive Solo 5G Non-Lithium, Premium Platform Tier Without real-time insight into the location and condition of shipments, “we would lose one or two shipments a year, sometimes worth up to a million dollars, and they would just go missing forever,” recalls Don MacKenzie, Warehouse Manager at Semex. Semex shipping containers can maintain correct temperatures for roughly a 20-day window, but that wiggle room didn’t erase MacKenzie’s stress every time he sent out a new shipment. “Before we found Tive, I would give shipments to an airline, and I was always nervous about losing that ability to control it once it left my building,” said MacKenzie. “But I never worry about that with Tive.” Tive also changed how Semex handles airline mishandling issues. Previously, Semex was unable to challenge airlines because they had no concrete proof that it was the airline’s fault. If a shipment got damaged, and the product was rendered unusable, the airline would basically say, "prove to me where it happened." MacKenzie knew the damage had occurred somewhere along the route, but he couldn't prove where it actually happened. Semex used to lose 1-2 shipments per year. Cargo would just go missing—and MacKenzie could never find it. Now, real-time alerts empower Semex to act proactively, so instead of reacting when shipments go missing, MacKenzie can monitor his cargo’s every move. This enables him to spot issues early on and quickly intervene… before the product is at risk. Semex hasn’t made a single insurance claim since they started using Tive, which is a huge benefit. For Mackenzie, the second biggest benefit is that he knows the minute a shipment leaves his building, he can follow it throughout its journey, and he can see when it gets delivered—in real time. With Tive, Semex has reduced risk, prevented revenue loss, improved efficiency, and gained tremendous peace of mind—in a business where one lost shipment can mean enormous financial and reputational loss. The benefits of switching to Tive were immediate. Soon after implementing Tive on their Western European shipments, a $750,000 shipment went missing in Germany. The airline claimed they couldn’t locate it, but MacKenzie opened the Tive dashboard and pinpointed its exact location inside the warehouse—to within 20 meters. “I couldn’t sleep at night not knowing where things were.” “For me, Tive takes one major stressor off my plate: I always know where my shipments are, and I can actually sleep at night.” “Now, I can 100% prove where the damage took place, and can hold the airline accountable. Tive gives me that capability, and some of the airlines are starting to treat my shipments a little bit more carefully because of that chain of evidence.” “I was able to give them a GPS location, and they quickly found the shipment. Without Tive, we would have lost it. It would have been lost forever—but I have never lost a signal with Tive.” tive.com/customer-stories Peace of mind at every mile. DON MACKENZIE Warehouse Manager at Semex