Lund’s Fisheries’ seafood products have inspired trust and confidence around the world. Even minor disruptions in temperature control or shipment security could lead to spoilage, rejections, or costly insurance claims.
PERISHABLES Since 1954, Lund’s Fisheries ’ seafood products have inspired trust and confidence around the world. With locations on both coasts of the USA, Lund’s is a leader in finfish and scallops—and is the only domestic producer of all three U.S. squid species. As their global footprint expanded, so did the complexity of managing their import/export logistics. With seafood traveling by truck and ocean container to destinations worldwide, even minor disruptions in temperature control or shipment security could lead to spoilage, rejections, or costly insurance claims. Products used : Tive Solo Lite, Plus Platform Tier Visibility was what Dale Gerhard wanted, and visibility was what he got with Tive. He was immediately impressed by the Solo Lite’s ability to immediately transmit data via cellular and WiFi, and loved that he was able to get instant notifications when containers reached international ports. Within days, Gerhard learned of a serious temperature issue aboard an ocean vessel headed for Europe. But instead of finding out after arrival, when the product might already be compromised, Gerhard got a real- time alert from his Tive tracker. He immediately notified the steamship line, which corrected the issue mid-voyage and the temperature was stabilized… which saved the entire load from rejection. Today, Lund’s uses Tive on nearly all of its shipments. With more than 50 active shipments in transit on any given day, Gerhard relies on the Tive cloud platform as his central command center. “It’s like putting together a puzzle: you get to watch all the pieces moving on the map, and can quickly ensure that everything is good on the other end,” he says. Temperature alerts, light sensor notifications, and geolocation data empower Gerhard to intervene early, proactively set customers expectations, and coordinate with carriers. The benefits provided by using Tive were quickly recognized across Lund’s. “It took no time at all for stakeholders to see the value of adding a Tive tracker to a shipment,” said Gerhard. Export managers, customer- facing staff, and even the ownership team began relying on the data to validate product quality, prevent customer problems, and assure on-time, successful deliveries. “Tive gives us a big advantage as far as maintaining quality from start to finish,” Gerhard stated. “The trackers and platform help us deliver on our two primary objectives: keeping the customer happy and ensuring that the product is what they expect.” “With Tive, we get immediate alerts when the temperature isn’t where it’s supposed to be so we can fix issues before they become problems.” “Once we alerted them, they rectified the problem, and it ran at temperature for the remainder of the trip.” “If something is delayed, I can quickly see where the parcel went and what happened. You’re not just hoping that your carriers did a good job—you actually know.” DALE GERHARD Intermodal Coordinator at Lund’s Fisheries tive.com/customer-stories Peace of mind at every mile.